Research

Research Interests

Substantive: Digital platforms; platform curation and repositioning; reputation, certification, and badge design; multi-sided marketplace strategy; seller behavior.
Methodological: Causal inference for platform interventions; Bayesian dynamic latent factor models; machine learning for heterogeneity.

Working Papers

Repositioning Fit and Seller Performance on Digital Platforms
with Rajdeep Grewal
Under Review at Marketing Science.
Designing Badge Portfolios: Information Sources, Customer-Journey Stages, and the Search-Prominence Premium
with Rajdeep Grewal
Preparing for submission. Second essay of dissertation.
Certification Beyond Stars: Enforceability and the Design of Platform Badges
with Rajdeep Grewal
Working paper, 2026
Reputation Badges and Moral Hazard on Multi-Sided Platforms
with Rajdeep Grewal
Working paper, 2026.