Welcome!
I am Mithila Hegde, a PhD candidate in Marketing at the Kenan-Flagler Business School of UNC Chapel Hill. I am on the 2026–2027 academic job market.
My research lies at the intersection of digital platforms and marketplace strategy. I examine how a platform's strategic choices such as repositioning and choice of reputation systems shape seller behavior and performance, with implications for how platforms can align incentives across a diverse supply side. My methodological approach is guided by the research question, drawing on tools across Causal Modelling, Bayesian Statistics, and Statistical Learning.
